Picnic - Slow Motion

As true masters of the minute, each moment counts at Picnic. We highlighted the fun, and realness of each operational job at Picnic to show jobseekers what culture they can become a part of.

Picnic ‘Slow Motion’ is a tongue-in-cheek campaign that exaggerates the everyday roles of real Runners and Shoppers, by slowing it way down. 

We borrow the dramatic flair of lifestyle ads and apply it to the wonderfully normal moments of a Picnic shift. Because we don’t need to pretend these jobs are something they’re not, we just need to show how great they already are. Even in slow motion, with nothing to hide.