Picnic - This is Picnic for Real 2.0

After the success of our previous campaign: This is Picnic for Real, Picnic came back for a follow up and asked for a new execution within the same concept. How can we keep it real, but elevate our previous campaign to new heights?

We found what truly sets Picnic apart from other supermarkets is that every aspect of the operation is interconnected – from the tech to its people.

In Picnic for Real 2.0 we took a social-first approach by championing the interconnectedness of roles and devices in the daily lives of a Runner and a Shopper. Using a film technique called an arc movement, each scene constantly connects each shot with a circular movement.